Your business’s value proposition is arguably the most important element of your overall marketing messaging. 

It’s the guiding light for everything you do clientside.

A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

But if you’re working in the business day-to-day, it’s easy to either bury you value proposition in buzzwords or trite, meaningless slogans. You may have entirely forgotten to highlight it on your site and in marketing campaigns.

Benefits of this workshop include:

Co-creation. The collaborative aspect of workshopping can be undervalued. Balancing perspectives from inside and outside the business is really valuable. I'd be facilitating rather than developing the value proposition, so it won't waver from your vision for the business.

Cost and time. Small and mid-sized agencies will typically charge you >£3,000. In the agencies I've worked for, that typically takes 4-7 weeks and much of the time is spent making the presentation look slick. I've boiled the process down to a lean, half-day collaborative exercise that costs £455.

Future-proofing. With a clear value proposition, everything else becomes easier. From copywriting, design and ad campaigns, to raising VC or seed investment, and even building the most talented team as you scale. A strong value proposition also helps when developing your branding ...which leads me to the next question...